Using Data-Driven Marketing to Reach High-Value HVAC Customers

"HVAC Chats" Host Nicole Krawcke, editor-in-chief of Contracting Business, is joined by Gage Donovan, director of account services at Johnson Media Group, to discuss how HVAC contractors can evolve their marketing strategies for 2026. Drawing on Johnson Media Group’s deep experience in the trades, Donovan explains the growing role of streaming television, targeted media, and data-driven planning in building trust and improving lead quality. The conversation explores how contractors of all sizes can compete more effectively, reduce customer acquisition costs, and strengthen brand recognition in an increasingly crowded HVAC marketplace.