HVAC CHATS

On this episode of HVAC Chats, Emily Fleniken, partner and creative director at Lemon Seed Marketing, discusses the importance of building memorable contractor brands. She covers strategies for branding, community engagement, and nurturing existing clients to drive sustainable growth. Emily shares practical tips to humanize your business and stay top of mind with customers.

In this episode, Trevor Bacon, operations manager and vice president of construction at Bacon Plumbing, Heating, Air & Electric, shares proven strategies for engaging and retaining HVAC talent across multiple generations. From setting clear expectations during onboarding to creating transparent career roadmaps, Trevor explains how contractors can build a culture of growth. He emphasizes the importance of listening to employees, adapting to their needs—whether it’s work-life balance for younger techs or advancement opportunities for seasoned workers—and following through on commitments.

In this episode, we sit down with Chris Johnson, president of Elko, Nevada-based Charles Chester Plumbing & Heating Inc., to talk about why engaging a multigenerational workforce matters more than ever. From seasoned pros passing down hard-earned wisdom to younger techs bringing fresh ideas and digital know-how, each generation has something valuable to contribute. Tune in as we explore how bridging those differences can build stronger teams, boost retention, and set businesses up for long-term success.

In this episode, Amanda Zink, president of Lake Havasu, Arizona-based Air Control Home Services, discusses succession planning and the unique dynamics of working in a family HVAC business. Zink highlights both the challenges and deep rewards of multi-generational work, calling it one of the greatest honors of her life to build a business alongside her parents and brother.

SupplyHouse.com Chief Human Resources Officer Matt Willden discusses best practice strategies for hiring and retaining key positions within HVAC contracting businesses in this latest episode.

In 2021, brothers David and Michael Katz founded Trio Heating and Air Conditioning in San Jose, California, despite having no previous experience in the HVAC industry. In just two years, the company grew to $10 million in revenue. In this episode, we sit down with David Katz to discuss scalable business growth, attracting top talent, and more.

PHCC Educational Foundation Executive Director Daniel Quinonez discusses workforce development, focusing on the Foundation’s HVAC education and apprenticeship contest updates, as well as the Trump Administration’s executive order on modernizing workforce programs through registered apprenticeships.

Explore The Trades Executive Director Kate Cinnamo discusses key challenges in attracting new talent to the skilled trades, Explore The Trades' awareness initiatives, the future of workforce development, and more in this latest episode.

While consumer behavior is shifting toward short-term solutions like repairs over replacements, customers still prioritize value over cheap options. Therefore, HVAC contractors should resist reducing prices and instead focus on increasing value, according to The New Flat Rate President Danielle Putnam.

ACCA President & CEO Barton James and Sean Robertson, ACCA's vice president of membership, advocacy, and events, discuss tariff policies, supply chain, industry pricing, as well as regulatory issues for HVAC contractors to watch.