HVAC CHATS

HVAC Software Drives Efficiency, Growth at Frontier Air Conditioning

In this episode of "HVAC Chats," host Nicole Krawcke, head of content at Contracting Business, speaks with Jay Villegas, vice president of Frontier Air Conditioning, about leveraging technology to drive business growth. Villegas shares how his team transitioned to a CRM-based operational system to improve efficiency, streamline workflows, and enhance the customer experience. The conversation explores how automation, consistent communication, and branding help contractors compete in a crowded HVAC market, including against private equity-backed firms. Contractors will gain practical insights into scaling operations, improving retention, and building a repeatable, professional customer journey.
 
 
 

How AI Search Is Reshaping the Way Homeowners Find HVAC Contractors

In this episode of HVAC Chats, host Nicole Krawcke, head of content for Contracting Business, sits down with Colleen Keyworth, director of sales and marketing at Online-Access, to unpack how AI-driven search is transforming digital marketing for HVAC contractors. The conversation explores how tools like Google's AI Overview and large language models are shifting consumer behavior, what that means for local search visibility, and why foundational SEO remains critical even as the landscape evolves. Keyworth offers contractors practical guidance on auditing their online presence, managing third-party directory listings, creating quality content, and building the community trust that no algorithm can manufacture.

The HVAC Pricing Mindset and Strategies to Drive Growth in 2026

In this episode of HVAC Chats, Nicole Krawcke speaks with Danielle Putnam, CEO of The New Flat Rate, about pricing strategy, mindset, and profitability for HVAC contractors. Putnam shares insights on resetting pricing through accurate billable hour calculations, overcoming technician discounting habits, and using menu pricing systems to reduce objections. The conversation also explores how branding, scripting, and structured customer journeys support confident price presentation. Together, they outline practical steps contractors can take to price for profit, protect margins, and build sustainable HVAC businesses in 2026.

How Mentorship Strengthens HVACR Workforce Development

In this episode of "HVAC Chats," host Nicole Krawcke, editor-in-chief of Contracting Business, is joined by Lori Tschohl and Barbara Pfeiffer from the Women in HVACR Navigator program to discuss how mentorship builds confidence and strengthens leadership pathways in the HVACR industry. Tschohl shares her journey from business ownership into the trades and her long-standing experience mentoring professionals, while Pfeiffer reflects on seeking guidance as she advanced into operations leadership. Together, they explore how structured mentor-mentee relationships support workforce development, career growth, and stronger industry connections—especially for women and underrepresented groups in HVACR.

Smart HVAC Business Moves That Protect Profit During Soft Markets

In this episode of HVAC Chats, host Nicole Krawcke, head of content at Contracting Business, sits down with Dustin Guyton, coach and industry expert at Business Development Resources (BDR). The conversation explores how HVAC contractors can recognize early signs of a softening market, set realistic revenue goals using historical data, and stabilize operations through proactive planning. Guyton also discusses why maintenance agreements, disciplined business planning, strategic investment, and technology adoption are critical for navigating economic uncertainty and positioning HVAC businesses for long-term growth.

Using Data-Driven Marketing to Reach High-Value HVAC Customers

"HVAC Chats" Host Nicole Krawcke, editor-in-chief of Contracting Business, is joined by Gage Donovan, director of account services at Johnson Media Group, to discuss how HVAC contractors can evolve their marketing strategies for 2026. Drawing on Johnson Media Group’s deep experience in the trades, Donovan explains the growing role of streaming television, targeted media, and data-driven planning in building trust and improving lead quality. The conversation explores how contractors of all sizes can compete more effectively, reduce customer acquisition costs, and strengthen brand recognition in an increasingly crowded HVAC marketplace.

Employee Retention Lessons From a Growing HVAC & Plumbing Contracting Business

In this episode of "HVAC Chats," host Nicole Krawcke, editor-in-chief of Contracting Business, speaks with Tony Cooper, owner of Cooper’s Plumbing and Air in Bainbridge, Georgia, and Tallahassee, Florida. Cooper shares how leadership development, employee incentives, and phantom equity have supported retention and growth in his HVAC and plumbing business. The conversation explores workforce challenges, hiring leaders from outside the trades, and using structured incentive tools to align employees with long-term business performance. This episode offers practical insights for HVACR contractors focused on retention, leadership, and sustainable growth.

Capital Planning Tips for HVAC Contractors Amid Economic Shifts

In this episode of "HVAC Chats,"  Nicole Krawcke, editor-in-chief of Contracting Business, speaks with Brian Beaulieu, chief economist at ITR Economics, about economic trends and business strategies for 2026. They discuss rising material and labor costs, effective pricing strategies, workforce retention, and capital planning for contractors. The conversation provides actionable insights for HVACR professionals seeking to maintain profitability, manage risk, and position their businesses for growth in a cautious but improving market.

How AI is Transforming Commercial Refrigeration Training and Service

In this episode, Editor-in-Chief Nicole Krawcke speaks with Trevor Matthews, founder of Refrigeration Mentor, a provider of refrigeration, CO₂, and HVACR training programs. Matthews shares insights from his career as a commercial refrigeration technician, manufacturer trainer, and industry educator. The discussion explores how artificial intelligence, smart controls, CO₂ systems, and advanced electronics are reshaping refrigeration service, training, and workforce expectations. Contractors and technicians will gain practical perspectives on improving efficiency, troubleshooting, and professional development as commercial refrigeration technology continues to evolve.

Balancing Growth and Legacy in HVAC

In this episode, Trey McWilliams, founder of Blue Cardinal Home Services Group and CEO of McWilliams & Son Heating and Air Conditioning, shares how he transformed his third-generation family business from a small lifestyle operation into a thriving, culture-driven HVAC company, and how those lessons inspired the creation of Blue Cardinal. The conversation explores servant leadership, employee retention, and how HVAC contractors can protect their company’s legacy while pursuing growth or partnership opportunities.